Geo-Targeting for International Businesses

Image of Globe representing Geo-targeting using Sub-directoriesTelling Google what pages to serve up for specific markets and languages is an area that has really come on in recent years. There are also a few “gotchas” which I have come across while working with Lionbridge and reviewing the international presence of clients.

The first approach is to use ccTLDs, this means using a for targeting the UK, .fr for targeting France etc. This is a useful approach but when trying to market globally there is one major thing to be aware of – that approach is market specific. If you want to target German speakers in Austria or Switzerland then using a .de domain is not the best approach.

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