Schema has been an important aspect of Search for a while now and I have had a couple of decent successes with it. Schema is a beautiful thing if you competitors are not using it – the impact can be fast and furious. It can also be used to format interactive emails (GMail only) and calls to action.
In SERPs, using Schema gives you beautiful rich snippets with organisations, video, music, reviews, recipes, events, products, social media profiles and so much more. It allows you to add elements such as your company logo and contact details to Knowledge Graph.
Schema allows you to present information to search engines in a language they understand and therefore allows the search engines to present that information in a clear and easy to understand format for the user. Continue reading “Schema is Good”