Duplication, the Devil is in the Detail

Duplication has been a hot topic now since the first Penguin update. Since then, most organisations are wary of duplication but in recent years, duplication has become an integral part of some aspects of content development Continue reading “Duplication, the Devil is in the Detail”

A Year of Change for Mobile Search

Mobile SEOIn April 2015 Google decided that Mobile was to be a major factor in search, a mobile friendly website was to be an essential component of your online presence.

The date came and went and some changes happened but in general, the disaster some were expecting didn’t materialise. This year Google itself went “mobile first” – the search experience was revamped for Mobile, now instead of 3 paid results and 10 organic results, the structure of the results page has changed.

An example of the new SERP layout is as follows (ignoring PPC)

  • 2 results from “Top Stories”
  • Then a carousel with 10 news stories
  • Then an organic result but with a long snippet about 280 characters
  • Then a carousel of 5 news stories
  • Then an organic result with an 80 char description
  • Then a carousel of 6 stories
  • Then 3 organic results
  • Then another carousel of 5 items
  • Then 2 organic results
  • Then a text only carousel with 8 results
  • Then 2 final organic results

This is a lot more information than before but the layout is good, it is easy to consume. Continue reading “A Year of Change for Mobile Search”

ASO Introduction

App Store OptimisationJust a quick blog on App Store Optimisation with a few links, a good starting point for ASO if you are a beginner.

The process of App Store Optimisation helps the visibility of your app in mobile SERPs as well as helping your app rank in App Store search results and charts. The outcome of this is more app installs.

This involves a number of steps but the initial focus is strategic, finding the local keywords applicable to your product or service in the target markets, evaluating your competition and developing a plan.

You will use those keywords throughout the localisation process to ensure a larger share of the search volume for your market.

You should also consider multiple languages if your target audience is global, as this content is aimed at being found in App store search results and mobile search results, your content should be fully localised / transcreated using high value keywords from local keyword research.

Optimising within the app store is similar in Google and Apple, it will help the ap surface in app store search and the following elements should be considered. Continue reading “ASO Introduction”