RankBrain: All is Changed, Changed Utterly, A Terrible Beauty is Born

Google RankBrain imageRankBrain: Where do we go from here

Having been in the SEO area for 8 or 9 years now, I am used to change, in reality, one of the reasons I like SEO is that it is in constant flux. RankBrain is another matter though, the change is significant. Google will claim that it makes no difference to what you should do – create great content, but it has impacted how we do SEO and how we report on that to our clients.

This is the really difficult thing to consider. Not only do I have to change what I do and how I do it, I also have to explain all of that to my clients because how I present data to them will also change.

How RankBrain is changing the Search Landscape

Much as I would love to go over the specifics, here is some background reading on RankBrain (by Stone Temple Consulting). Continue reading “RankBrain: All is Changed, Changed Utterly, A Terrible Beauty is Born”