Duplication, the Devil is in the Detail

Duplication has been a hot topic now since the first Penguin update. Since then, most organisations are wary of duplication but in recent years, duplication has become an integral part of some aspects of content development Continue reading “Duplication, the Devil is in the Detail”

Geo-Targeting for International Businesses

Image of Globe representing Geo-targeting using Sub-directoriesTelling Google what pages to serve up for specific markets and languages is an area that has really come on in recent years. There are also a few “gotchas” which I have come across while working with Lionbridge and reviewing the international presence of clients.

The first approach is to use ccTLDs, this means using a .co.uk for targeting the UK, .fr for targeting France etc. This is a useful approach but when trying to market globally there is one major thing to be aware of – that approach is market specific. If you want to target German speakers in Austria or Switzerland then using a .de domain is not the best approach.

Continue reading “Geo-Targeting for International Businesses”