ASO Introduction

App Store OptimisationJust a quick blog on App Store Optimisation with a few links, a good starting point for ASO if you are a beginner.

The process of App Store Optimisation helps the visibility of your app in mobile SERPs as well as helping your app rank in App Store search results and charts. The outcome of this is more app installs.

This involves a number of steps but the initial focus is strategic, finding the local keywords applicable to your product or service in the target markets, evaluating your competition and developing a plan.

You will use those keywords throughout the localisation process to ensure a larger share of the search volume for your market.

You should also consider multiple languages if your target audience is global, as this content is aimed at being found in App store search results and mobile search results, your content should be fully localised / transcreated using high value keywords from local keyword research.

Optimising within the app store is similar in Google and Apple, it will help the ap surface in app store search and the following elements should be considered.

  1. Keywords by market
  2. Logo / thumbnail
  3. Title optimization by market
  4. Description Optimization
  5. Ensure correct categorization by market
  6. Ensure screenshots are suitable for local market

You should also optimise for Search so that your app appears in Google (and other) SERPS

  1. iOS
    1. Support Universal Links
    2. Implement app indexing
  2. Android
    1. Support HTTP URLs
    2. Add intent filters and logic to handle them
    3. Use Search Console to link App to Website

Apple Optimisation Reference

Android Optimisation Reference

Finally you should initially have a paid campaign to promote your App

Universal App Campaigns

  1. Set bid per user
  2. Google creates campaigns across search and display networks.

Universal App Campaigns Reference

Author: Brendan

Currently working as an International SEO Consultant with Lionbridge, a localisation company with offices in Dublin. My role includes working with major multi-national companies on their global SEO solutions.

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